4x3
8 Case Studies
A 4x3 Case Study
MRI Network, a global recruitment organization, faced the challenge of creating a cohesive and professional advertorial for USA Today featuring top recruiters who were geographically dispersed. This made obtaining consistent professional photography logistically difficult. They hired the vendor 4x3 for design and layout services to overcome this obstacle.
4x3 implemented a creative solution by commissioning illustrator Randy Glass to create unique graphite portraits of each recruiter. This provided a consistent, high-quality visual element that avoided the logistical challenges of photography. The vendor's approach resulted in a unique and professional-looking advertorial that received positive feedback from the client. As a further benefit, MRI Network gifted signed copies of the illustrations to the featured recruiters as a form of recognition.