Case Study: Ansell boosts SEMA trade show engagement with 4x3

Ansell stands out at SEMA with 4x3 among 2,400 exhibitors

Ansell, a leading provider of hand and arm protection, challenged vendor 4x3 to create a custom trade show exhibit for the SEMA Trade Show. Their goals were to stand out in a crowded exhibitor environment and to properly showcase their automotive protective gloves, thereby boosting their brand presence.

The solution implemented by 4x3 was an "everyday superhero" themed exhibit featuring bold branding, striking colors, and large graphics. They incorporated branded stands for product displays and monitors for engagement and education. This design successfully helped Ansell achieve its goals at the show, which had 162,000 attendees, by creating a statement on the trade show floor that drew attention and effectively showcased the company's capabilities.

Ansell