Case Study: W. P. Carey streamlines Eloqua integration and improves marketing efficiency with 4Thought Marketing

W. P. Carey cuts support delays and streamlines reporting with 4Thought Marketing

W. P. Carey, one of the largest diversified net lease REITs, faced challenges with its marketing automation platform, Eloqua. After a decade of use, their system suffered from poor data quality, a lack of in-house Eloqua expertise for support, and a critical need to integrate Eloqua with their Salesforce CRM. To address these issues, they partnered with the vendor 4Thought Marketing.

4Thought Marketing implemented a solution that involved cleaning up old contact data and fully integrating Salesforce with Eloqua. This allowed W. P. Carey to track the entire contact journey, create reports with ease, and enhance their marketing automation strategy. The partnership also provided a dedicated expert for immediate support. The results were a significant time savings for the marketing team, enabling them to focus on other projects and plan for future improvements like lead generation campaigns.

W. P. Carey