Case Study: McDermott Will & Emery strengthens Eloqua marketing automation skills with 4Thought Marketing training

McDermott Will & Emery completes 4-session Eloqua training with 4Thought Marketing

McDermott Will & Emery, an international law firm, had an innovative marketing team that needed expert training to deepen their skillsets and fully leverage their Oracle Eloqua marketing automation platform. The team, led by Kelly Hernandez, sought personalized lessons to help them execute more complex campaigns and turned to 4Thought Marketing for a solution.

4Thought Marketing provided a customized remote training workshop consisting of four 90-minute sessions. The curriculum was adapted in real-time to focus on the team's specific interests, incorporating actual examples from their outreach programs and culminating in a hands-on "final exam" using a planned future project. As a result of the training from 4Thought Marketing, the team gained a deeper knowledge and skill set, enabling them to innovate on their marketing automation plan and get far more business value out of their Eloqua system.

McDermott Will & Emery