Case Study: Catalent streamlines lead uploads with 4Thought Marketing’s Eloqua Upload Wizard

Catalent cuts lead upload time from 30 days to a few hours with 4Thought Marketing

Catalent, a global healthcare company, faced a significant challenge in processing lead data from its content syndication partners. Each partner used different data formats and standards, forcing Catalent's team to perform lengthy manual work to prepare the data for import into Oracle Eloqua. They turned to 4Thought Marketing for a solution to this inefficient process.

4Thought Marketing implemented its Eloqua Upload Wizard cloud app, a tool designed to streamline data uploads with enhanced efficiency, error management, and customization. As a result, a marketing process that used to take Catalent's team up to 30 days was reduced to just a few hours. This allowed them to act on leads more quickly and get them to sales sooner, gaining a competitive edge.

Catalent