Case Study: The Voice of Poland boosts audience engagement with 4screens

The Voice of Poland - Customer Case Study

The Voice of Poland, a popular reality talent show aired by Polish public broadcaster TVP, sought to boost audience engagement through a dedicated second screen solution. Their key challenges were to empower viewers to judge performers, enable interaction with the broadcast, and create additional user-generated content. They partnered with vendor 4screens to address these needs.

4screens implemented a real-time voting web application using their 4screens Studio platform. This solution allowed viewers to rate performers live, see the average score, and access exclusive backstage footage. The app significantly increased engagement, provided TVP with a valuable user database, and served as a powerful funnel to the show's primary SMS voting system, generating an additional source of revenue for the broadcaster.

The Voice of Poland