Case Study: SuperSTARcie boosts audience engagement and SMS voting with 4screens

SuperSTARcie - Customer Case Study

4screens worked with SuperSTARcie, a Polish public broadcaster’s talent show, to address the challenge of keeping viewers engaged during a live multi-screen TV experience. The goal was to make the audience feel involved in judging performances, interact with the broadcast while songs were playing, and generate user-created content to enrich the show.

Using 4screen Studio, 4screens built a web-based second-screen app for mobile and desktop that included real-time voting, on-demand quizzes, and live chat comments via Facebook login. The solution let viewers rate performers and see instant average scores, while also encouraging participation in the main SMS voting, which helped boost audience engagement and create additional revenue for TVP.