Case Study: Superkids boosts viewer engagement with 4screens Second Screen App

Superkids - Customer Case Study

Superkids, a popular talent show aired by the Polish broadcaster Polsat, needed a way to deeply engage its audience beyond traditional TV viewing. The challenge was to create a real-time, 24/7 interactive hub that would captivate users during the show, commercial breaks, and throughout the day, while also giving them a chance to influence live events. To address this, they partnered with the vendor 4screens.

4screens implemented its Second Screen App solution, built using 4screens Studio, which was deployed in just a few days without any need for coding. The app provided real-time interactions like live voting, quizzes, and chat during broadcasts, and offered off-air content like videos and news. This solution successfully boosted viewer engagement and sentiment, created continuous buzz, provided valuable data on viewer preferences, and generated an additional revenue stream through a sponsored section.