Case Study: Coffeedesk Drives Sales with 4screens Interactive Content

How to Drive Sales Through Interactive Content

4screens worked with Coffeedesk, a Polish eCommerce business selling coffee and tea products, to find a better way to engage its audience and promote content. Coffeedesk wanted to turn its existing Facebook and newsletter reach into more traffic and sales, and used 4screens’ interactive content approach with a quiz built in youengage.

4screens helped Coffeedesk launch “The Great Coffee Test,” a 15-question quiz that graded users, gave feedback, and offered a discount code plus links to related blog content. The campaign generated over 60% viewer participation, kept more than 93% of participants through all questions, averaged nearly 5 minutes of engagement, and drove 1,350+ sessions from the quiz exit link, including 49 purchases using the discount code.

Coffeedesk