Case Study: Wyjątkowy Prezent boosts holiday shopper engagement with 4screen’s in-car marketing

Wyjątkowy Prezent Drives Shopper Engagement During Peak Gifting Season with 4screen’s Innovative In-Car Marketing Campaign

Wyjątkowy Prezent, a leading experience gift provider in Poland, sought innovative ways to boost engagement and local store visibility during the crucial holiday gifting season. Their challenge was to reach on-the-go consumers with relevant messaging and test a new marketing channel's effectiveness.

4screen implemented an in-car marketing campaign for Wyjątkowy Prezent using their Branded Pin, Sponsored Search, and Recommendation ad formats. The solution delivered dynamic, context-aware ads in the driver's language. The results were significant, with a Branded Pin click-through rate 133% above the retail benchmark and a navigation rate for recommendations 48% higher than the benchmark, demonstrating strong driver engagement and intent.

Wyjątkowy Prezent

Katarzyna Bocheńska

Marketing Manager