Case Study: TotalEnergies boosts search clicks with 4screen's in-car marketing

TotalEnergies achieves a return on ad spend of over 1000% with 4.screen campaigns

TotalEnergies, a global energy company and one of the largest service station operators in Europe, faced the challenge of increasing brand visibility and location awareness for its stores in Germany. To address this, they partnered with the vendor 4screen to utilize its in-car marketing platform for a promotional campaign aimed at boosting sales.

4screen implemented a nationwide in-car search campaign that delivered TotalEnergies' car wash promotion directly to targeted drivers. Over the course of the seven-month campaign, this solution resulted in a 30% growth in location-based search clicks, successfully driving more business to their select locations.

TotalEnergies