Case Study: Todis achieves a 62% increase in engagement with 4screen In-Car Marketing

Todis - Customer Case Study

Todis, a prominent Italian supermarket chain, wanted to attract a new demographic of customers who primarily use cars and have a higher spending capacity, without abandoning its core values of proximity and quality. To achieve this growth, they partnered with the vendor 4screen and its in-car marketing platform.

4screen implemented a comprehensive strategy using Branded Pin and Sponsored In-Car Search ad formats, covering 300 Todis supermarkets. This campaign successfully boosted brand awareness and bridged offline and online efforts. The results were a 62% increase in engagement and a navigation rate that was 46% higher than the supermarket industry benchmark.

Todis

Sara Pifferi

Marketing Director