Case Study: Tamoil achieves 116% more navigations with 4screen

Tamoil Italia achieves a 116% rise in Navigations to their stores in just 3 months with 4screen​

Tamoil Italia, a prominent fuel energy provider, sought to increase the visibility and discoverability of its national network of gas stations. Their challenge was to enhance digital brand awareness and make it easier for drivers to locate their stations in real-time. To address this, they partnered with the vendor 4screen and utilized its in-car search campaign.

By implementing 4screen's in-car search solution, Tamoil's points of sale were presented to nearby drivers at the moment they were searching for fuel. This strategy significantly amplified the brand's engagement. The campaign resulted in a 75% increase in search clicks and a 116% rise in navigations to Tamoil stores within just three months.

Tamoil

Silvia Gadda

Head of Sales and Marketing