Case Study: Shell boosts navigations and search clicks with 4screen

Shell - Customer Case Study

Shell, a multinational energy company, wanted to reach consumers at the moment they were searching for gas stations while in their cars. Their challenge was to ensure all of their locations were prominently findable and highlighted within in-car navigation systems. To address this, they partnered with the vendor 4screen.

4screen implemented a targeted, dynamic In-Car Search campaign for Shell. This solution consistently placed Shell in the top rankings of key in-car search results. The campaign led to a significant 68% increase in sponsored search clicks and an 82% rise in drivers initiating navigations to Shell locations over a four-month period.

Shell

André Humbert

Brand & Comms and Customer Journey Manager