Case Study: San Marco Petroli boosts brand visibility and driver engagement with 4screen's in-car marketing

San Marco Petroli - Customer Case Study

San Marco Petroli, a renowned Italian petroleum company, sought to increase brand visibility and promote its new premium F-101 Fuel offerings to drivers in Northern Italy. Their challenge was to reach potential customers in real-time near their 120 service stations. They partnered with the vendor 4screen to implement an in-car marketing solution.

4screen implemented a targeted strategy using Branded Pins, In-Car Sponsored Search, and Recommendations. This approach resulted in a 4.17% click-through rate and a 10.61% navigation rate, surpassing industry benchmarks. The campaign, which ran for six months, also achieved a sustained 54% increase in navigations to their stations, effectively turning drivers into high-intent customers.

San Marco Petroli

Gaetano Ferrazzano

General Manager