Case Study: McDonald’s achieves 108% growth in navigations with 4screen's in-car marketing

McDonald’s achieved 108% weekly growth in navigations to their branches because of 4screen

McDonald’s wanted to create a marketing strategy to effectively promote its new McSmart menu to drivers on the go. They collaborated with the vendor 4screen to address this challenge using an in-car marketing solution.

By implementing 4screen's innovative In-Car Search campaign, McDonald’s consistently ranked at the top of relevant searches made by drivers. This strategy led to a significant 108% weekly growth in navigations to their branches and a 24% week-on-week increase in search clicks, successfully reaching their target audience and boosting sales.

McDonald’s

Ariane Gramsch

Digital Performance Marketing Manager