Case Study: Kaufland achieves a 45% increase in navigations with 4screen

Kaufland connected with drivers to effectively boost brand engagement.

Kaufland, a major European supermarket chain, sought to increase in-store sales and promote its new loyalty card by finding a new, consumer-friendly communication channel to boost its brand engagement. To meet this challenge, they partnered with the vendor 4screen.

4screen implemented a long-term, in-car marketing campaign for Kaufland that delivered sponsored, location-based content to nearby drivers. This solution successfully connected with customers and drove them to store locations. The campaign resulted in a 45% growth in navigations and achieved a 10% conversion rate, demonstrating the significant impact of 4screen's innovative approach.

Kaufland

Christoph Schneider

Marketing Germany