Case Study: Interparking boosts parking traffic and conversions with 4screen’s in-car marketing

Interparking - Customer Case Study

Interparking, a leading European parking provider, needed to increase traffic to its locations across the Netherlands. In a competitive market, the challenge was to make its parking facilities more discoverable to nearby drivers in real-time. They partnered with 4screen to implement an in-car marketing solution.

4screen deployed a plan using Branded Pins, In-Car Recommendations, and Sponsored Search to place Interparking at the top of in-car search results. This strategy provided drivers with instant navigation and location details. Within three months, 4screen's solution tripled navigation rates, significantly boosting both brand visibility and conversions for the customer.

Interparking

Bianca van Gool

Marketing & Communication Specialist