Case Study: Coop Alleanza 3.0 boosts local brand awareness with 4screen

Coop Alleanza 3.0 - Customer Case Study

Coop Alleanza 3.0, the largest cooperative retailer in Italy, required a marketing strategy to increase its local brand presence and promote its diverse store types in a competitive market. The challenge was to build awareness and connect with on-the-go customers by delivering dynamic, seasonal offers.

The vendor, 4screen, implemented an in-car marketing campaign using Branded Pins and Sponsored Search to present contextual offers for three of the cooperative's store types. This solution resulted in an 87% rise in impressions and significantly increased local brand visibility and recognition over the six-month campaign.

Coop Alleanza 3.0

Giovanni Mezzetti

Digital Marketing Specialists