Case Study: Hess Express achieves maximized sales and profit with 4RSystems' Profit-Optimized Replenishment

Hess Express - Customer Case Study

Hess Express, a leading independent gasoline-convenience retailer with outlets in 16 states, had rapidly expanded but struggled to manage inventory for its high‑revenue SKUs while scaling profitably. The company needed a solution that could focus on the most profitable replenishment decisions without hindering growth.

4R Systems implemented its Profit Optimized Store Replenishment (IPMax SR) across Hess’s company‑owned stores, delivering daily, profit‑optimized orders that are interfaced directly to their third‑party distributor, McLane. The result: improved store in‑stocks, scalable operations, and “always in stock. Maximizing sales, profit and most importantly, customer service,” according to Kristy Cunningham, Director Retail Marketing.

Hess Express

Kristy Cunningham

Director, Retail Marketing