Case Study: Wonderfood streamlines multi-brand pet food management with 4Pack's Product Information Management solution

Supporting international growth and managing multiple brands

Wonderfood, a leading player in the premium pet food industry, needed to accelerate new product development and manage the growing complexity of packaging, translations, and regulatory approvals across 16 brands and 18 languages. As its international business expanded, the company faced bottlenecks in artwork production and product information management, creating a need for a more streamlined process. 4PACK provided its Product Information Management solution to help address these challenges.

With 4PACK’s solution, Wonderfood established a single source of truth for product data, streamlined translation and regulatory workflows, improved packaging artwork management, and centralized digital asset storage with role-based access. The result was stronger data control and security, fewer errors and lower costs, faster speed-to-market, quicker creation of accurate print and online catalogues, and better collaboration among 14 key stakeholders.

Wonderfood