Case Study: Despar Italia speeds up artwork development with 4PACK

Speeding up artwork development with an end-to-end solution

Despar Italia, one of Italy's largest retailers, faced significant challenges in managing product information and packaging artwork for its 3,300 SKUs across 17 private-label brands. Their traditional process, reliant on emails and spreadsheets, was inefficient and prone to errors. To address this, they turned to vendor 4Pack and its end-to-end management platform.

4Pack's solution centralized all data into a single source of truth and streamlined the entire artwork development workflow. This implementation provided Despar with complete traceability and efficient control, drastically reducing errors and generating significant cost savings. The vendor's platform successfully coordinated all stakeholders and improved development time, increasing speed to market.

Despar Italia

Michela Cocchi

Brand Manager MMD