Case Study: Vicenzi Group achieves faster time-to-market and 90% cost reduction with 4Pack

Reducing Costs & Increasing Speed to Market through an End-to-End Approach

Vicenzi Group, a prominent Italian manufacturer of pastry and bakery products, needed a better way to manage product development and packaging artwork across a complex, multilingual operation. 4PACK helped address fragmented processes, long lead times, higher costs, and the risk of errors by providing a more controlled approach to product information and artwork management.

4PACK implemented an end-to-end solution built around its Product Information Management (PIM) module, with dynamic Label and Artwork Management, Digital Asset Management, and Project Management capabilities. This gave Vicenzi Group a single source of truth, enabled internal artwork amendments, and improved collaboration across teams and suppliers, helping to manage over 1,500 product updates in 12 months, cut packaging development costs by 90%, speed time to market, and strengthen compliance.

Vicenzi Group

Cristian Modolo

Chief Marketing Officer