Case Study: itsu gains streamlined artwork management with 4Pack

Itsu streamlines artwork management and reduces email traffic with 4PACK

itsu [grocery], a leading food brand, was struggling with time-consuming and complex artwork management as it expanded its product range and entered new markets. Manually handling multiple language variants and ensuring brand compliance was a significant challenge. To address this, itsu [grocery] partnered with vendor 4Pack to implement its Product, Packaging, and Artwork Management Software.

4Pack provided a personalised platform that automated tasks and streamlined communication, eliminating reliance on email chains. The solution offered clearer visibility over artwork versions, faster review cycles, and reduced errors. 4Pack's system enhanced accuracy and timelines, reduced email traffic, and paved the way for efficient management reporting and further growth.

Itsu