Case Study: Itsu achieves streamlined artwork management with 4Pack

Digitally transforming itsu’s ways of working to bring both time & cost savings through right first time artwork management

itsu [grocery] worked with 4PACK to tackle increasingly complex artwork management as its product range grew, with more variants, more languages, and tighter regulatory and brand compliance requirements. The team needed better project management, clearer annotations, and a more reliable way to keep packaging artwork accurate and on schedule.

Using 4PACK’s Product, Packaging, and Artwork Management Software, itsu [grocery] streamlined reviews, reduced manual email chains, improved visibility over artwork status, and made it easier to find files and supporting documents. 4PACK also customised the platform to fit itsu’s brand and workflow, and the company is now building KPI tracking and external partner onboarding into the system to further improve reporting and collaboration.

Itsu

Chloe Demetriou

Itsu Artwork & Packaging Project Manager