Case Study: Vapormatt achieves a clearer sales pipeline and shorter sales cycles with 4CM and HubSpot

Vapormatt reduces CRM contacts from 45,791 to 12,151 with 4CM

Vapormatt Ltd, a supplier of wet blasting surface processing solutions, needed to update its CRM system to HubSpot but faced the daunting challenge of cleaning and migrating its large, outdated database. They called upon vendor 4CM for guidance due to their HubSpot expertise.

4CM implemented a structured solution involving consultation, building a custom HubSpot setup, and a rigorous data cleaning process. This effort reduced the customer database from 28,580 to 6,981 companies and the contact list from 45,791 to 12,151, with all data validated by 4CM. The result was a dramatically optimized sales process with full pipeline visibility, leading to a shorter marketing and sales cycle for Vapormatt.

Vapormatt Ltd