Case Study: Ewellix launches a new global brand with 4CM

Ewellix launches a new brand with 4CM in under 5 months, reaching 1.84B OTS

Ewellix, a manufacturer of linear motion systems, faced the challenge of launching its new global brand identity following an acquisition, with a very short timeline before its unveiling at a major trade show. They needed an agency that could quickly execute a large-scale, international communications campaign across multiple complex markets. They appointed the vendor, 4CM, to manage this global launch.

4CM implemented a 'hub and spoke' model, developing the strategy and creative assets centrally while leveraging a network of partner agencies for local execution across 14 countries. In under five months, they created over 30 pieces of multilingual content. The campaign generated over 1.8 billion opportunities-to-see, 337 media clippings, and a 1,676% ROI. Post-launch research showed 77% of country managers felt brand awareness with customers was good or very good, successfully establishing the new Ewellix brand.

Ewellix