Case Study: Cribwise boosts brand awareness and sales discussions with 4CM's ABM campaign

Cribwise drives 114,744 impressions and 1,587 website visits with 4CM

Cribwise, a provider of digital tooling inventory management solutions, faced the challenge of scaling up sales of its software licenses and tooling storage solutions to an existing major Finnish supplier of process technologies and automation systems. To achieve its ambitious growth targets, Cribwise partnered with 4CM to develop a highly targeted approach.

4CM implemented an Account Based Marketing campaign targeting specific personas at the customer company. The solution involved creating a case study and promoting it through targeted LinkedIn Ads campaigns over a nine-month period. This strategy generated over 114,000 impressions and nearly 1,600 website visits from the target audience. The campaign successfully built the relationship, leading to discussions with the customer's global procurement department and the development of a tailored solution.

Cribwise