Case Study: Smith & Noble drives sales and boosts customer acquisition with 4Cite

Visitor Identification Platform Engages Shoppers & Drives Sales

Smith & Noble, a custom window treatment company that sells direct to consumers, needed to turn more of its website traffic into sales. Although the retailer relied heavily on its site as a storefront, only about 3% of daily visitors were purchasing, putting the company short of its sales goals. To address this challenge, Smith & Noble turned to 4Cite and its Consumer Insights & Interaction Hub™, along with visitor identification data already being used to improve catalog segmentation.

4Cite implemented Triggered Lightbox and Triggered Email services through an API integration with Smith & Noble’s email service provider. The solution delivered personalized offers to identified visitors, captured email addresses from anonymous or unengaged shoppers, and sent follow-up Welcome emails while avoiding inappropriate introductory offers to existing customers. The result was a more personalized experience and over a 50% lift in Smith & Noble’s customer acquisition program, with plans to expand 4Cite-powered triggered campaigns further to drive even more sales.

Smith & Noble

Andrew Sampson

Digital Marketing Manager