Case Study: Vantage Nearly Doubles Visitor Identification with 4Cite

Vantage customer identification nearly doubles

Vantage Deluxe World Travel, a luxury travel company founded in 1983, wanted to make its marketing as personalized as its customer service. To do that, it needed a better way to identify website visitors and understand their browsing interests, which led it to work with 4Cite Marketing.

4Cite implemented website visitor identification, data feeds, triggered email, lightbox messaging, and address append services to capture and act on visitor behavior. As a result, Vantage increased identifiable website visitors from about 30–40% to 70–75%, improving customer retention, engagement, and sales through more targeted marketing.

Vantage

Henry Lewis

Chief Executive Officer