Case Study: Potpourri Group boosts real-time marketing and catalog sales with 4Cite

Potpourri Group The perfect mix of real- time marketing delivers bottom-line results

Potpourri Group, one of America’s largest multichannel direct marketers with 15 brands, needed a better way to keep track of marketing, promotions, and website activity across its print and digital channels. Managing separate databases was especially difficult because updates to those systems could take a month or more, slowing down targeted marketing efforts.

To solve this, Potpourri Group turned to 4Cite’s Real-Time Interaction Management system, along with the Consumer Insight & Interaction Hub™ and 4Cite Data Network™. The new setup updated transactional data weekly and digital data in real time, improved email timing and targeting, and helped Potpourri suppress nearly 20% of households it otherwise would have mailed—about 20 million names, saving roughly $8 million at 40 cents per name—while also supporting more effective catalog mailings and easier Postal Regulatory Commission reporting.

Potpourri Group

Bob Webb

Senior Vice President of Marketing