Case Study: Plow & Hearth boosts email signups and re-engagement with 4Cite

Plow & Hearth Shopper Identification is Key to Success

Plow & Hearth, a multichannel retailer of home, hearth, yard, and garden products, worked with 4Cite to solve a key challenge: identifying new website visitors and re-engaging inactive customers who were no longer responding to daily email campaigns. The company wanted to improve shopper identification and personalize engagement across catalog, retail, and online channels.

Using 4Cite’s Consumer Insights Interaction Hub™, along with Welcome lightboxes, persistent engagement bars, triggered cart and browse emails, and the Shopping Elsewhere™ email trigger, Plow & Hearth was able to reach shoppers at the right time with personalized offers. The results included a 10% lift in email signups, a 20% lift in orders for new signups, a 16% open rate among previously unengaged customers, and a 139% purchase rate lift during the 30-day test.

Plow & Hearth

Cindy White

Senior e-Commerce Marketing Manager