Case Study: Orvis significantly increases email revenue with 4Cite

Orvis significantly increases email revenue

Orvis, the outdoor retail company founded in 1856, wanted to better identify website visitors and connect online behavior with both e-commerce and catalog marketing. To address this, Orvis turned to 4Cite and its visitor identification technology, along with triggered email and data services, to improve personalization, strengthen marketing decisions, and capture more value from visitors who left without purchasing.

Using 4Cite’s identification platform, Shopping Elsewhere email trigger, and Triggered Data service, Orvis more than doubled its visitor identification rate and gained deeper insight into shopper activity. The results were significant: abandoned cart email deliveries increased by 44%, abandoned browse emails rose by 20%, and the program drove an additional seven-figure increase in annualized sales revenue. 4Cite also helped Orvis re-engage 15% of email subscribers who had not opened an email in 120 days.

Orvis

Tim Delles

Senior Marketing Manager