Case Study: Hotter Shoes grows U.S. sales with 4Cite

Hotter Shoes Expanding digital efforts to make a footprint in the U.S.

Hotter Shoes, the largest shoe manufacturer in the U.K., wanted to expand its digital presence and grow in the U.S. market. To support this international push, the company partnered with 4Cite for people-based marketing and eCommerce engagement that could help turn new website visitors into customers.

4Cite implemented its Data Network™, Consumer Insights & Interaction Hub™, and triggered email programs for abandoned cart, abandoned browse, and “Now on Sale” messaging, along with Shopping Elsewhere™ reactivation campaigns. The results exceeded expectations: Hotter Shoes generated $70,000 in sales in eight months from previously unresponsive shoppers, and more than $1 million in sales has been attributed to 4Cite-powered triggered email campaigns.

Hotter Shoes

Victoria Betts

Omnichannel Director