Case Study: Annie Selke Expands Reach and Boosts Engagement with 4Cite

Expanding reach Identifying more customers

Annie Selke, a luxury bedding and accessories retailer, wanted to expand its reach and grow online while preserving the feel of its exclusive brand. The company’s marketing campaigns in Bronto weren’t delivering the reach or effectiveness it expected, especially for cart abandonment and lightbox programs.

To address this, Annie Selke tested and then adopted 4Cite’s web visitor identification and triggered marketing solutions, including Send-Time Perfection™ with Shopping Elsewhere Triggers™ and the 4Cite Consumer Insight & Interaction Hub™. 4Cite increased target customer reach by 200 percent, helped drive a 16 percent open rate among unengaged customers, reduced IT workload for lightbox deployment, and delivered an immediate return on investment.

Annie Selke

Kaylie Bruno

Email-Marketing Specialist