Case Study: Exit5 Auto Group boosts vehicle video requests and customer engagement with 4Cite

Exit5 Auto Group People-based marketing ensures best-in-class service & increased sales

Exit5 Auto Group, a transparent, customer-focused dealership founded in 2015, wanted to better connect with car shoppers earlier in the buying journey. As customers increasingly research vehicles online before visiting a lot, Exit5 needed a way to identify prospects during the research phase and stand out from other dealerships. It turned to 4Cite and its website visitor identification and engagement tools to help reach shoppers at the right time.

4Cite implemented engagement bars and lightboxes on Exit5’s website to prompt visitors on vehicle detail pages to request personalized text messages with short vehicle videos, while also capturing explicit mobile consent. This allowed Exit5 to nurture leads, re-engage past visitors, and share service offers and price updates. The result was an 85% increase in personalized vehicle video requests, helping Exit5 become part of the research process and grow sales.

Exit5 Auto Group

Patrick Lyga

General Manager