Case Study: Carbon2Cobalt achieves significantly higher open and conversion rates with 4Cite

Carbon2Cobalt achieves significantly higher open and conversion rates

Carbon2Cobalt, a clothing, footwear, and accessories retailer, wanted to make its growing email marketing program more personal but lacked the technology to identify website visitors and capture their interests. To address this challenge, the company turned to 4Cite and its digital suite of services, including website visitor identification and triggered email capabilities.

4Cite implemented triggered email with dynamic, personalized content based on customer behavior and interests, integrating easily with Carbon2Cobalt’s existing ESP. The program launched quickly and immediately delivered significantly higher open and conversion rates than the company’s regular email campaigns, and Carbon2Cobalt is now expanding the program with 4Cite’s LiveContent™ service for dynamic product recommendations and offers.

Carbon2Cobalt

Bill Cuttler

Chief Financial Officer & Chief Operating Officer