Case Study: BuyAutoParts achieves 250% increase in triggered email revenue with 4Cite

BuyAutoParts 250% increase in triggered email revenue

BuyAutoParts, a leading online auto parts distributor, was looking for a better way to convert website visitors who browsed or abandoned carts without completing a purchase. Their existing triggered email program was missing too many prospects because too few visitors were being identified, limiting both abandoned-cart recovery and the ability to capture customer interests. To improve visitor identification and triggered messaging, BuyAutoParts turned to 4Cite.

4Cite implemented its website visitor identification technology and triggered email services, working alongside BuyAutoParts’ existing ESP to send abandoned cart and abandoned browse emails to more identified visitors. In the first five months, BuyAutoParts saw a 363% increase in triggered emails sent, a 284% increase in resulting transactions, and a 250% increase in revenue compared with the same period the year before.

BuyAutoParts

Jim Brannen

Vice President of Ecommerce