Case Study: Bluefly boosts visitor identification and email revenue with 4Cite

Bluefly Making personalized service a priority

Bluefly, a highly curated fashion marketplace for designer apparel and accessories, wanted to move beyond simply taking orders and start building more personal relationships with shoppers. The retailer struggled to identify site visitors and connect with shoppers who browsed but did not purchase, limiting its ability to capture more leads and keep customers coming back.

To solve this, Bluefly partnered with 4Cite and used its people-based identification and insights service, including activation, cart abandonment, and Shopping Elsewhere™ triggered email programs. 4Cite helped Bluefly identify more visitors, collect email addresses through cart-based lightboxes, and re-engage shoppers with personalized offers, resulting in a 50% increase in visitor identification, a 41% increase in email collection, and an 11% lift in email revenue.

Bluefly

Kenneth Fernandes

Vice President of Marketing and E-Commerce