Case Study: Avenue boosts triggered email sales with 4Cite

Avenue® triggered emails deliver results 50 out of 52 weeks

Avenue, a trend-focused plus-size retailer of women’s clothing, shoes, and accessories, wanted to improve personalized marketing but found that its triggered emails only reached shoppers who logged into its website. Because most visitors were not linked to its database, Avenue couldn’t fully personalize messages based on browsing, carting, purchase history, or shopping frequency.

To solve this, Avenue used 4Cite’s Consumer Insight & Interaction Hub™, Shopping Elsewhere™ triggers, and triggered lightbox service to identify visitors, connect real-time web activity to its database, and deliver highly targeted messages and offers. With 4Cite, Avenue outperformed its incremental sales projections in 50 out of 52 weeks, while also gaining more effective real-time personalization and reactivation campaigns.

Avenue

Joe Kassa

Chief Marketing Officer