Case Study: Monizze achieves a 360° customer view with 4C and Salesforce

Monizze manages 1,500+ campaigns with 4C

Monizze, a Belgian publisher of meal, eco, and gift vouchers, faced a challenge with its disparate, non-integrated tools for sales, marketing, and support as it experienced hyper growth. These siloed systems prevented them from getting a complete 360-degree view of their three distinct customer groups: the organizations distributing vouchers, the employees using them, and the affiliate retailers. To standardize processes and maintain its reputation for excellent service, Monizze turned to vendor 4C for a Salesforce multi-cloud implementation.

The solution implemented by 4C integrated Sales Cloud, Service Cloud, and Pardot to provide a unified view of the entire customer journey. This eliminated data silos and gave Monizze's sales team rich customer insights, leading to increased sales efficiency and more closed deals. The vendor 4C delivered the project on time and within budget, resulting in a powerful productivity tool that provided full visibility on all stakeholders and streamlined the management of over 100 active marketing campaigns.

Monizze