Case Study: Level Shoes achieves a 360° customer view with 4C and Salesforce

Level Shoes boosts email click-through rate 100% with 4C

Level Shoes, a globally recognized retail destination for designer footwear, faced challenges with siloed customer data across its point of sale, e-commerce, and internal systems. This prevented a unified customer view, made identifying VIPs difficult, and complicated service and marketing efforts. They partnered with vendor 4C to implement Salesforce Service Cloud and Marketing Cloud to resolve these issues.

The solution implemented by 4C integrated these systems onto the Salesforce platform, providing a 360-degree view of customer profiles and enabling personalized marketing. This resulted in a 30% growth of the customer database, a 5% increase in email open rates, and a 100% increase in email click-through rates. Vendor 4C also provided softphone integration and automated reporting, equipping Level Shoes with the tools for superior customer service and data-driven insights.

Level Shoes