Case Study: Zola achieves 44% higher conversion rate with 4C Insights and Unique Influence

Zola Boosts Conversion Rate 44 Percent Through 4C and Unique Influence

Zola, an online wedding registry, wanted to become part of couples’ wedding planning earlier in the process. Because Pinterest is a primary source of wedding inspiration, the company needed to create save-worthy content and reach brides and grooms at the right time.

Zola worked with 4C Insights, digital and creative agency Unique Influence, and 4C’s Social Ads product for Pinterest to target Promoted Pins using keyword, location, demographic, and device targeting. With keyword-level results and bulk management tools, Zola increased conversion rate by 44 percent and click-through rate by 50 percent.

Zola

Laura Holliday

Chief Marketing Officer