Case Study: ZenithOptimedia boosts brand awareness and engagement with 4C Social

ZenithOptimedia - Customer Case Study

The customer, ZenithOptimedia, a medium-sized enterprise in the media & entertainment industry, needed to advance its audience targeting and gain unified performance insights across multiple social networks. They chose 4C Social to access innovative advertising capabilities and converge their TV and social marketing channels into seamless consumer experiences.

The solution implemented by 4C provided features including Social Sync for TV triggers, 4C Affinities, and the Report Center to manage campaigns across Facebook, Instagram, Twitter, and Pinterest. As a result, 4C helped ZenithOptimedia increase brand awareness and engagement rates by over 10%, while also saving the team 3-4 hours per week.

ZenithOptimedia

Stephan Nunez

Campaign Manager