Case Study: ZenithOptimedia boosts brand awareness and engagement with 4C Social Ads

ZenithOptimedia - Customer Case Study

ZenithOptimedia, a medium enterprise in the Consumer Packaged Goods vertical, chose 4C Social Ads to address their need for advanced targeting, time savings, and innovative social advertising features. Their key objectives included improving engagement, reach, and video views across multiple social media publishers.

By deploying 4C's data science solutions, including features like 4C Affinities and Smart Groups, the vendor provided a centralized and simplified platform for campaign management. The results for ZenithOptimedia were significant, with brand awareness, engagement rate, lead volume, and sales revenue all increasing by over 50%. Furthermore, 4C's solution saved the campaign team 5 to 8 hours per week.

ZenithOptimedia

Cora Samuels

Campaign Manager