Case Study: ZenithOptimedia boosts brand awareness and engagement with 4C Insights

ZenithOptimedia - Customer Case Study

ZenithOptimedia, a medium enterprise in the consumer packaged goods vertical, sought a comprehensive advertising solution to manage campaigns across multiple publishers and geographies. Their key challenges included the need for convergence between TV and social advertising and gaining better insights from data science and analytics. They chose 4C for its innovative offerings and knowledgeable client service.

By implementing 4C's media technology, ZenithOptimedia was able to unify numerous ad accounts into a single reporting platform. The solution delivered exceptional results, including a greater than 50% increase in both brand awareness and engagement rate. The company also realized a return on its investment in under three months and saved more than ten hours per week, thanks to the efficiency provided by 4C.

ZenithOptimedia

Stephan Nunez

Campaign Manager