Case Study: Webenza increases brand awareness and saves time with 4C Social

Webenza - Customer Case Study

Webenza, a small business in the media and entertainment vertical, was seeking innovative social advertising features and advanced targeting to improve their campaign performance. The company chose 4C to leverage its data science capabilities, centralization, and service to save time and generate a higher return-on-investment.

By implementing the 4C Social Ads solution, including the 4C Affinities and 4C Audiences features for Facebook and Twitter, Webenza achieved significant results. The use of 4C's platform led to a brand awareness increase of over 50%, an engagement rate increase of over 10%, and a sales revenue increase of up to 9%. Furthermore, the solution saved the team between 5 and 8 hours per week.

Webenza

Abu Yousuf

Head of Research & Analytics - Social Media