Case Study: VivaKi Achieves Higher ROI and 100%+ Sales Growth with 4C Social

VivaKi - Customer Case Study

The customer, Vivaki, a large enterprise in the media and entertainment industry, faced challenges with workflow inefficiency, achieving a higher ROI from social ad spend, and advancing its audience targeting. To address this, Vivaki chose 4C Insights and its 4C Social product to manage its advertising across Facebook, Instagram, and Twitter.

Using the 4C Affinities, 4C Target Sets, and Smart Groups features, 4C Insights delivered significant results. These included a brand awareness increase of over 50%, a sales revenue increase of over 100%, and time savings of 9-16 hours per week. The solution from 4C Insights successfully met the customer's key objectives.

Vivaki

Divyaraj Chauhan

Campaign Specialist