Case Study: Large International Insurance Advertiser achieves 34% more engagements with 4C Insights TV Synced Ads

TV Synced Ads Increase Engagement, Provide New Affinity Data for Insurance Advertiser

A large international insurance advertiser needed a scalable way to increase reach and build brand awareness across multiple countries. It worked with 4C Insights and Cadreon, using TV Synced Ads powered by Teletrax to reach audiences across screens.

4C Insights’ TV Synced Ads delivered digital ads at the same time they were airing on TV, helping the advertiser connect with customers wherever they were watching. The campaign produced 34 percent more engagements than non-synced ads, and granular reporting linked digital activity to individual TV channels and ad airings for further cross-channel campaign optimisations.