Case Study: SEAT boosts CTRs and viewability with 4C TV Synced Ads

TV Synced Ads Drive Strong Results for SEAT Leon Connect Campaign

SEAT wanted to build awareness, reach, and visibility for its new Leon Connect model in a crowded automotive ad market. The company needed a way to stand out and engage new car buyers across screens.

SEAT’s media agency, Xaxis, used 4C Insights’ TV Synced Ads through 4C’s self-serve platform to run digital ads alongside SEAT’s own TV commercials and competitors’ ads. The campaign delivered CTRs that were 150% higher than historical averages, a viewability rate 72% higher than standard non-synced ads, and SEAT Leon sales up 5.3% year-to-date through May 2016 versus the same period in 2015.

SEAT